Create a unique
or sufficiently unique
business model
KEY 7
Search and search until you find a lasting difference. One that is unique and allows you, with that solution, to own an entire market. Or one that is unique enough to let you own a part of a market. Explore the three domains of innovative differentiation:
Know-How.
Technical and technological knowledge.
Tangible or intangible assets.
An infrastructure, a location, a brand, or…
People's skills and drive.
Skills, ways of doing things, or approaches used by some members of the company. Do you have a unique competency that sets you apart?: Unique Competencies Matrix: Four Key Questions